Google China Case StudyFebruary 26, 2012
This week’s assignment was a look at Google China and their drama. The main questions answered are:
Discuss Google’s decision to enter China in 2005. What were the arguments for and against entering the search market there?
What mistakes did Google make in its analysis of the Chinese environment?
Discuss Google’s decision to close down its Chinese search engine in 2010.
What were the key factors driving their decision? Was it the right decision?
What should Google do now with regard to China? What are its options, and which is the best choice in your view?
Here’s my paper: