The Blogging world for last 3 days was, as a friend puts it – “Chromosphere” and not “Blogosphere”. Yeah! Everyone was writing about how to get themes on Chrome, how Chrome is more efficient a browser than IE or Firefox. People have been discussing whether or not will there ever be a AdBolck+ for Chrome. It has also been stated that Google is not only trying to kill IE with Chrome but even kill Windows by taking everyone to the cloud with the browser! Seriously, how do you expect to do that when Chrome needs a Windows to run for now?
Anyway, amongst the hoopla-ha everyone seemed to missed this little fact that with Chrome’s release Google actually beat Apple at it’s own game – Secrecy. Twitter was flooded with Chrome’s comic only 2 days before it’s announcement & till then there was just a faint whisper in the alleys of Silicon Valley that Google is working on a browser.
Even Android was considered to be a full-blown phone to be released in India right up till Android was actually announced![1. Lazy to search the links.]
This is quite interesting considering that Apple’s events are slowly becoming highly predictable about what to expect and Apple is known to keep it’s cards close to Steve Jobs’ chest (stuck somewhere in the polo-neck T-shirt of his).
Is Apple changing it’s un-written policy of being secretive and maybe deliberately giving out snippets to generate a buzz in the market? Could be. It makes sense, as Apple is known to be secretive about it’s plans, such leaks often flood the likes of Gizmodo, Engadget, TUAW & Digg giving Apple quite a bit (Read: awesome amount) of publicity.
Whatever be the case, for the time being it seems that Google beat Apple at it’s game, twice. By the way, did I happen to mention that Macboys pride over the fact that Apple events are unpredictable even though they are not, if not, there it is.
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Hi, I’m Manan and here I write about gadgets and technology. Find me on Twitter or Mastodon and my stream on Twitch. Get updates over email. Or sign up for the Newsletter.
oh yeah, the secrecy part! very true my friend. The instant you mentioned it, I was thinking of some privacy feature :P But yeah google did keep the browser thing very secret!
I didnt know it was coming till a few hours before its release, well that could be because I was not so well informed :P
And another thing I found very apple-y about it was the way everything was simple yet elegant and how everything animated. Very pleasing to the eyes.
Apple events are not secret anymore. Everyone knew about MobileMe. Everyone knew about MacBook Air. Everyone knows about iTunes 8. There was a time when I didn’t trust rumours. But now most of them (the realistic ones at least) turn out to be true.
I remember people talking about gbrowser back in the firefox days. Chrome did take everyone by surprise.
‘Back in the firefox days‘?!!
Chrome’s been out for less than a week, and Firefox is already history?
Man, the marketing/advertising/publicity world needs to learn a thing or two from Google- No advertising (of their own products)- and yet, unimaginable publicity. Talk about not needing a marketing department!
Well the release of Chrome has certainly been a quiet affair and yet plenty of people have become aware of its existence in a short span of time but it is quite likely that Chrome will be just another web browser to join Firefox, IE7, Opera and Safari. Firefox certainly seems to be the most popular at present but there are many users who still prefer IE7 Opera and Safari too. Safari an Apple product somehow never became very popular among windows users though I believe Mac users prefer it.
I think the Future battle is B/W Apple and Google.