Microsoft – Life Without Walls
As posted hours ago by yours truly, that the Jerry-Gates ads were NOT canceled but the campaign moved into phase 2. The fact was confirmed by the recent Microsoft Press Pass.
According to the Press Pass phase 2 is known as Life Without Walls
Tearing Down Walls
Microsoft signaled the next phase of the Windows brand campaign with full-page newspaper ads carrying the headline: “Windows vs. Walls”. The copy in the ads lays out the driving philosophy behind the new Windows marketing approach. Veghte says: “At the core, Windows is about enabling each one of us, as individuals, to live our lives without walls … I want to work when I want to work, I want to play when I want to play. I want to communicate and share with friends and family and co-workers.”
The ads are print and focus on how Windows as a platform connects all aspects of your life – your mobile phones; your laptops; desktops & even your home entertainment (TV). The first print ad that explains the focus of Microsoft is my favorite, the image looks simply slick and the text is inspirational too.
Click to enlarge
Here is another one:
Click to enlarge
All the ads in series are in print form and can be found here.
EDIT: I just made a wallpaper out of the 1st print ad, here it is:
Click to enlarge.
Enjoy~
UPDATE:
Here is the video of the next ad, it features Bill Gates:
“Life Without Walls” – Except when Typing “Democracy” Evidently
No amount of advertising hype, that is “pushing” Vista is going to change the facts how Vista hasn’t delivered as promised. Just were are them Vista Ultimate extras as promised?
Can the public really expect coming from Microsoft, that by using paid Microsoft employees, there would be an impartial unobtrusive unbiased testimony when financial generating income is at stake? What Microsoft paid employee is going to be able to speak their own free thoughts without being censored by Microsoft?
The font in your wallie could be improved.
Looks like the first ad series was designed in such a way, that looking at that crap, these ads look good. Just an illusion people, these are as bad as the first series.
@Tom: Right on!
Oh c’mon Goobi, admit it. You like these print ads. :D