Microsoft – Life Without Walls

As posted hours ago by yours truly, that the Jerry-Gates ads were NOT canceled but the campaign moved into phase 2. The fact was confirmed by the recent Microsoft Press Pass.

According to the Press Pass phase 2 is known as Life Without Walls

Tearing Down Walls

Microsoft signaled the next phase of the Windows brand campaign with full-page newspaper ads carrying the headline: “Windows vs. Walls”. The copy in the ads lays out the driving philosophy behind the new Windows marketing approach. Veghte says: “At the core, Windows is about enabling each one of us, as individuals, to live our lives without walls … I want to work when I want to work, I want to play when I want to play. I want to communicate and share with friends and family and co-workers.”

The ads are print and focus on how Windows as a platform connects all aspects of your life – your mobile phones; your laptops; desktops & even your home entertainment (TV). The first print ad that explains the focus of Microsoft is my favorite, the image looks simply slick and the text is inspirational too.

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Here is another one:

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All the ads in series are in print form and can be found here.

EDIT: I just made a wallpaper out of the 1st print ad, here it is:

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Enjoy~

UPDATE:

Here is the video of the next ad, it features Bill Gates: