It’s really sad to see how some good for nothing, click begger blogger sensationalizes any trivial piece of information.
I recently did a piece on how Microsoft is perceived, this is another example of how stupid people can get. First up, people think that the $300M is for the TV commercials featuring Jerry Seinfeld & Bill Gates. This part is actually funny considering people, literate people, don’t understand the difference between a marketing campaign & commercials.
The $300M is for a campaign which includes the Windows Gurus program and commercials and other promotional activities. So get that right. Next up, if you expected that Jerry Seinfeld will feature in every commercial that has ‘Microsoft’ spelt at the end, then you need to bang your head on your desk in an attempt to get your senses back, if they still don’t; in that case you are sitting on them, no point trying. Sorry.
The point is that, though you might not be seeing Jerry Seinfeld in the coming commercials, Jerry was never meant to feature in all the commercials. Something that was cleared on the Windows Vista Team Blog, as stated on the post, the campaign is moving into it’s next phase – “Windows. Life without walls”. Here Gates is expected to be seen along with Eva Longoria, singer Pharrell Williams among other celebrities who are daily users of the PC.
The coming commercials are going to be a reply to Apple’s ‘Get A Mac’ commercials.
Jerry may not be seen with Gates in the coming commercials doesn’t mean that ads are ‘canceled’. I hope people with grade 5 English lessons know what the difference is.
You might want to read this post by Mary Jo Foley.
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Dude, it’s so obvious that those ads were cancelled. Recently, their third ad from that series was leaked. Why make another ad if you do not intend to release it? Also, the second ad obviously hinted that another one would follow it that would continue the story.
Of course they will say that it wasn’t. Do you expect them, or any other, company to admit that anything they did flopped? Heck, they won’t even admit that both Vista and Zune were disasters, and everyone can clearly see that they were.
They were crappy ads that never should’ve aired in the first place and deserved to be canned. And the ones that followed them were even crappier. Microsoft can’t get anything right if their life depended on it.
Link to the leaked ad please.
They weren’t crappy. Just didn’t make ‘sense’ to a lot of people. The first ad was a bouncer something people never expected. The meaning of the ads were in the last 40 seconds or so.
The rest was just gibber-jabber.
Exactly. And two fundamental rules of successful, good advertising campaigns are:
1. Make efficient use of available screen time (i.e. no jibber-jabber); and
2. Advertise in a way that people understand what the whole thing is about. There’s not much use making a lengthy artsy-fartsy commercial when most of your viewers don’t have the first clue what you’re talking about and all they see is a fifty-year-old man wiggling his rear end.